![]() “This exciting new partnership ensures that the world’s leading independents are set to benefit from Facebook’s multi-platform music strategy, both now and into the future.”Īs of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users and Instagram had 800 million. “Merlin’s global membership is at the heart of the evolution of the global digital market, in which digital innovation is delivering previously untapped value,” said Merlin CEO Charles Caldas in a statement. Other recent agreements have included Sony/ATV Music Publishing, Kobalt Music Publishing, Global Music Rights, HFA/Rumblefish and the pan-European rights hub ICE.įacebook Adds Privacy Settings to Comply With European Rules The new deals follow a recent string of similar licensing agreements in Facebook’s expanding music strategy to establish itself as a valuable ecosystem for music rights holders. This is just the beginning - we look forward to continuing to expand opportunities for the independent community to empower their voices.” “We value their history and artists, and we’re thrilled that they’re supportive of Facebook’s vision of what music can bring to people on our platforms. “We are excited to partner with the thousands of global labels represented by Merlin, Beggars, and Ingrooves,” said Facebook independent label business development lead Jeremy Sirota in a statement. Under the agreement, users of Facebook, Instagram, Messenger and Oculus will be able to upload and share videos containing the companies’ licensed music. ![]() Following deals with major labels Warner Music Group and Universal Music Group, Facebook has turned its attention to the indies and on Friday (April 20) announced new deals with Merlin, Beggars Group, & Ingrooves that will make their catalogs available users on the social media network.
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